BYREDO RECONNECT
Byredo Reconnect is a line extension and concept for luxury brand Byredo, founded in Stockholm by Ben Gorham. As a part of my graduation project at the Amsterdam Fashion institute, I have created a concept & strategy to help Byredo enter the fruitful wellness market. Through its expertise in making smells and translating emotions the brand can help a new group of 'moody zillenials' who are struggling with mood swings.
'Byredo can enter the wellbeing market by introducing a line of essential oils within its new category of wellbeing, meanwhile attracting a new target group.'
'Byredo can enter the wellbeing market by introducing a line of essential oils within its new category of wellbeing, meanwhile attracting a new target group.'